There are so many different kinds of media your website can offer to encourage customer interaction. These include blogs, images, RSS feeds, and social networking. Online Video however plays a more major role. Online Video has become a very cost-effective and rewarding form of communication, using video on your website allows you to demonstrate your product…
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Online habits are changing and more people than ever are watching videos online each year. According to reports 81% of companies now feature and are creating video for their website and grow revenue by 49% each year. There are a number of success stories of Online Videos going viral. A recent campaign from Volkswagen, for example,…
DetailsThrough my previous experience in advertising I have come across a number of businesses who feel they don’t need to advertise or don’t understand it’s importance. There are many reasons I have heard as to why such as; “it’s too expensive”. Advertising can cost, but if you made a ROI every time you invested in…
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Online Induction and E-Learning Systems come in many forms but the main functions are the same. Example mock up of an Online Induction and E-Learning system. Inductees log on, watch engaging instructional videos that deliver the necessary information and training, then answer questions after each clip. As a result this demonstrates that they have understood and absorbed the…
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Online E-learning and Induction learning offers a user friendly, consistent approach to staff training which can be rolled out across multiple departments in any location. Most of all Online Learning Management systems not only benefit the employee and management but the business as a whole by offering : – Interactivity to engage learners. The ability…
DetailsAll online businesses require online marketing strategies. A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires knowledge of social media, search engine optimisation (SEO), blogs, email lists, search engine marketing (SEM) and more. If you do not recognize these terms, you will need to learn more about…
DetailsDigital marketing and Social media for business is no longer optional. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants themselves, offering businesses valuable data about their customers and a way to reach them. Social media helps get the word…
DetailsIn Summary, Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Advertising methods that are used as part of a strong digital marketing strategies for businesses include promoting online via means of having a good responsive website design, an active social media and blog campaign and utilising…
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Having a professional website and strong digital presence expands your potential customer reach and increases the effectiveness of your advertising. This allows your business to be found and places your brand and ecommerce directly in front of the customer. More importantly having these Digital Marketing tools in your kit bag can provide a positive ROI and can dramatically reduce…
DetailsIn this blog we take a look at some of the worst advertising fails. Even the big brands aren’t safe… PEPSI TV Advert. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_youtube id=”AY9d5vDjY9A” alignment=”” width=”” height=”” autoplay=”false” api_params=”&rel=0&showinfo=0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=””/]…
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