Why Online Video is great for business.
When people think of Online Video’s they think of YouTube and cat videos. But did you know that Online Video is actually a fantastic tool to promote your business?
So why do businesses need Online Video exactly?
Put simply video is the future of content marketing. Research suggests that last year, online video accounted for 74% of all online traffic. Therefore businesses that optimise their marketing strategy with the use of Online Videos are more likely to see a higher ROI online compared to those that don’t.
We work with businesses in a number of different sectors in both B2C and B2B marketing. The aim; to help businesses create engaging and effective video content to generate a successful online video marketing campaign to further promote the brand, gain more customers and a strong ROI and to additionally build on SEO and digital marketing strategies.
Here are a few interesting facts on how your business can benefit from Online Video: –
- Marketers who use video grow revenue 49% faster than non-video users
- 52% of marketing professionals worldwide name video as the type of content with the best ROI.
- 52% of marketers believe that video is effective for brand awareness
- Including video in a website landing page can increase conversion by 80%
- Almost 50% of Internet users look for videos related to a product or service before visiting a store
- 4 out of 5 consumers believe that demo videos are helpful
- Online shoppers who view demo videos are more likely to purchase than non-viewers
- 4x as many customer would rather watch a video about a product than read about it
- YouTube has over a billion users, almost one-third of all people on the Internet
- 48% of marketers plan to add YouTube to their content strategy in the next year
- 55% of people watch videos online every day
- Emails with video content have a higher CTR than emails without.
In Summary
- Online video enables you to reach to local and global audience in seconds.
- Video, whether it is selling a product, service, or brand is a great way to quickly build trust with your potential customers.
- Proven to have the highest return on investment, online videos can lead to higher traffic and increased sales.
- Online video can promote brand awareness, lead generation and online engagement.
- Facebook and Twitter videos have a higher organic reach then text and images.
Don’t miss out on the power of video.
Your business cannot afford to be left behind…
An essential part of any marketing or brand building strategy, nothing inspires confidence, builds engagement, and attracts traffic to your website better than great online video.
High- impact short films are the most effective way to engage with your customers. People love to share with their friends and video is the most effective way to gather social media likes and shares.
Online habits are changing and more people than ever are watching videos online each year. According to reports 81% of companies now feature video on their website and grow revenue by 49% each year.
See some great examples from our online promotional video portfolio : –
NU: NUCO Stone Tough Paper
This is a short product video created for NUCO. Showcasing their incredible range of hardwearing, water and oil resistant notebooks.
See more online videos made by us for NU Notebook range.
BIG BALE NORTH LTD – Heath Super Chaser
This is a short promotional video demonstrating the capabilities of the Heath Super Chaser.
See more online product videos made by use for Big Bale North LTD.
YARA – N Sensor
A Short promotional cutdown from a video we produced for Yara, focusing on their N-Sensor product. This cutdown showcases some of the range of camera’s used (FS700 slow motion, aerial videography, GoPro) , which in the full video, show the benefits of using the N-Sensor system.
So why not use the power of online video to promote your business?
Find out more.
Contact us on 01724 376002 or Email [email protected]
Finance Packages are available on all of our Creative Media Services to discuss financing options or for a quote please call or email the team at Resolution Television today.
