There are multiple reasons why all businesses should advertise on TV. In this blog we give you the information that could lead your company to success. These facts demonstrate why TV remains the most effective promotional medium of all time. Corporate TV channels have more to offer advertisers than ever before, and that’s not just because this growing medium remains at the heart of popular culture and effective digital marketing.
Here are 9 facts that every advertiser needs to know about television advertising : – Resource: Thinkbox
1, TV generates the most profit
TV advertising outperforms other media in generating sales and twice as effective with exposure as the next best performing medium press. It was also discovered that the longer you advertise on TV, the larger the impact. Research from Thinkbox has shown; TV channels are the best for generating top-line growth that drives profit, with a 2.6% average market share point gained per year when using TV advertising.
2, TV ads are trusted more than any other type of advertising
TV advertising goes through tight regulation which ensures that viewers know the brands have been scrutinised and are safe and that children are protected. This trust is also in part down to our emotional relationship with TV. 42% of people trust advertising on TV when compared to any other medium.
3, TV provides unbeatable scale and reach
No other form of advertising can build scale and reach as quickly and as powerfully as TV. Television reaches 71.4% of the population in just one day; 92.8% every week and a massive 98.2% in one month in the UK.
4, TV is a catalyst for direct response…
The Thinkbox poetic study found that over two thirds of website visits were instigated by paid-for media and half of those visits were as a direct result of TV. This research found 52% of respondents welcomed TV and VOD campaigns which carry a social media call to action. Facebook and Twitter were the most popular platforms.
5, People spend more time with TV
48% of the time people choose to spend more time watching TV, this is closely followed by radio at 21.2% and social media at 6.2%. This shows that TV has a higher popularity than other forms of media.
6, TV is the most talked about medium on and offline
The Thinkbox ‘TV Nation’ study and ‘POETIC’ study found that TV adverts were most likely to drive conversation, in all forms. Paid media is crucial to generating brand conversations , in particular, TV advertising created the greatest additional word of mouth for brands. In total, 72% of incremental brand conversations were driven by paid-for TV advertising.
7, TV and online work really well together
One reason TV is so impactful is because of the multiplier effect it has on other media, particularly online. TV and online have always had a strong synergy, but this is increasing over time. In fact, campaigns which use TV and online together are almost twice as efficient as those that use brand advertising with other kinds of activation channels. Online is essentially making TV a more efficient sales medium. See Why TV advertising is vital for online businesses.
8, People can now watch TV Anywhere they want with VOD
The increasing popularity of tablets and smartphones has meant that we have more opportunity to watch TV whenever and wherever we want. This now gives advertisers even more opportunities to keep in touch and promote their message with target audiences.
9, TV advertising brings businesses more benefits.
Benefits such as sales, profit, and market share can all be positively impacted from TV and VOD advertising.
TV advertising drives all other forms of promotion and accounts for 51% of all marketing sales conversions. At Resolution Television we will help create the right TV advertising campaign tailored to your needs to help your promotion achieve success.
How Can We Help You?
Ads made by the creative team here at Resolution Television generate results, and our professional and experienced staff, have built a rock solid reputation in the industry and will deliver your project on time and to budget as well as including a multi-platform broadcast across social networks, Google and of course Television.
All of our adverts are produced in-house using our Green Screen Studio, by our talented team of well experienced professionals. Who will work on your campaign using the latest broadcast specification cameras and other equipment.
At Resolution Television we offer a number of different options to create the perfect TV Advertising campaign for your business. These are tailored to suit your budget to drive your success offline and online.
Find out more about our TV and VOD Advertising services.