Why you should optimise your businesses website

Having a professional website and strong digital presence expands your potential customer reach and increases the effectiveness of your advertising.

This allows your business to be found and places your brand and ecommerce directly in front of the customer. More importantly having these Digital Marketing tools in your kit bag can provide a positive ROI and can dramatically reduce overheads.

What is optimising exactly?

There are a number of ways in which businesses proactively optimise their online presence. Using Digital Marketing techniques such as: –

• SEO (Search Engine Optimisation)
• SEM (Search Engine Marketing)
• Social Media Marketing
• Email Marketing

Are all commonly used to enhance online visibility against competitors.

I have a good website why do I need to optimise?

Having a smart looking website alone is not enough to bring customers to your website, as is on the high street you have to drive traffic to your store somehow and optimising is the way in which to do this. 43% of all ecommerce traffic comes from Google search alone. To benefit from this you have to make your website visible on Search Engines, through the use of SEO combined with other techniques such as promoting your services on social media, advertising keywords on search engines and networking with your customers via email. Did you know Email Marketing out performs Twitter and Facebook for selling online?

Here’s some interesting facts to bear in mind when developing your website. 94% of people cited poor website design as the reason to mistrust or reject a business and 82% of marketers use SEO for their websites and frequently see a positive ROI.

So do you need help promoting online?

Whether you’re looking to promote your company with a new style site or increase online sales using SEO, we have the right solution for you.

Find out how our Website and Digital Marketing team can help you succeed.

Contact our team today via email – [email protected]

Or gives us a call on 01724 376002 our team are happy to help.