Current Video Marketing Trends You Need to Know

91% of marketers are using video content in 2023. That’s why impactful video campaigns are more important than ever. When video marketing is done right, it is arguably one of the most powerful tools to drive traffic and boost revenue. And with businesses’ ability to effortlessly engage their target audience through captivating visual content. Staying updated with current video marketing trends is a no-brainer for any marketing professional. Let’s take a look over the past two decades: video marketing has shifted from being predominantly utilised by larger brands and companies to becoming accessible to smaller businesses and even individuals. All thanks to the power of social media. So where do you start?

Real-Life Examples of Success in Video Marketing

According to HubSpot, 92% of video marketers reported that video marketing gave them a positive ROI. And if the stats aren’t enough, let’s explore some real-life examples.

Smyths Toys Superstores

Smyths Toys Superstores, a renowned seller of children's play equipment and toys, has leveraged the influence of video on their YouTube channel. With a treasure trove of explainer videos showcasing their products. Smyths engages and educates their audience through video. Moreover, the company takes it a step further by integrating QR codes in their catalogue, offering an explainer video guide. This innovative approach makes Smyths' products accessible to anyone with a smartphone, providing easy-to-follow instructions that leave customers happy and inclined to make repeat purchases.

Dollar Shave Club

Dollar Shave Club's YouTube video, featuring their bold slogan "Our Blades Are F***ing Great," made an unforgettable impact with its simplicity and effectiveness. The brand's consistent use of humour and attention-grabbing tone has propelled their success. The combination of high-quality and affordable razors captured through their videos caught the attention of major players like Unilever, who acquired Dollar Shave Club for a staggering $1 billion in 2016. Dollar Shave Club’s investment in high-quality video content and strategic social media sharing undeniably paid off, effectively conveying their brand message and unique tone of voice.

Gymshark

Gymshark, the fitness apparel brand, grasped the immense influence of visual media on TikTok. With a robust content strategy, they've amassed an impressive following of 3.7 million, captivating their audience with daily video content. By embracing consistent posting and delivering motivational and engaging videos, Gymshark effectively communicates its brand message. These real-life examples exemplify the transformative power of effective video marketing strategies, showcasing how businesses like Smyths Toys Superstores, Dollar Shave Club, and Gymshark have successfully captivated their audience, built brand recognition, and achieved remarkable success. These success stories underscore the importance of embracing video as a strategic tool in today's evolving marketing landscape, where businesses can leave a lasting impression and thrive through the impactful medium of visual storytelling.

Video Marketing Trends

Now you fully understand the power that video can bring to your business, how do you decide what type of videos to go for? Let’s look at some current video marketing trends.

Product Demonstration Videos: If you are a product-based company, short-form product demonstration videos can be highly effective in showcasing the features, benefits, and value of your offerings. These concise and engaging videos provide a visual experience that helps potential customers understand how your product works and why they should choose it.

User-Generated Content: Embracing user-generated content (UGC) can be a game-changer for your brand. Encouraging your customers to create and share videos featuring your products or services not only fosters a sense of community but also acts as social proof, increasing trust and credibility among your target audience.

Live Streaming: The popularity of live streaming continues to rise, providing an interactive and real-time way to engage with your audience. Whether it's hosting a live Q&A session, product launch, or virtual event, live streaming enables you to create a sense of exclusivity and excitement while fostering direct interaction with your viewers.

Short-form Content: Short-form content has revolutionised the way brands communicate with their audience. With shrinking attention spans and the prevalence of social media platforms, concise and impactful content has gained immense popularity. Bite-sized videos, quick tutorials, engaging GIFs, and captivating infographics enable efficient and impactful message delivery. Easily digestible, this format captures fleeting online attention, igniting interest, driving engagement, and leaving a lasting brand impression in seconds.

Customer Testimonials: Like UGC, harnessing the influence of social proof is a potent strategy to attract fresh clientele. Injecting a personal touch, you can invite a contented customer to provide a concise testimonial, further amplifying its impact. Crafting short videos featuring client testimonials and sharing them with potential viewers can leave a remarkable impression and bolster your ability to acquire new business.

Final Thoughts

Video marketing has become an integral part of digital marketing strategies in 2023 and beyond. Its accessibility, shareability, and inherent value make it a vital tool for any comprehensive marketing strategy. Through the power of video marketing, you have the ability to create compelling narratives that evoke emotions and drive conversions. After all, every sale has a personal element to it.

Got a project in mind?

Our team of skilled video and media specialists at Resolution Digital can help. We offer bespoke video production services. Whether it's on-site or at our state-of-the-art live recording and green screen studio. From production to editing to the development of QR codes and more, we have the expertise to bring your vision to life. Reach out today and let’s have a chat about your ideas.