There are so many different kinds of media your website can offer to encourage customer interaction. These include blogs, images, RSS feeds, and social networking.
Online Video however plays a more major role. Online Video has become a very cost-effective and rewarding form of communication, using video on your website allows you to demonstrate your product or service benefits in ways that text and images can’t.
Here are some benefits of using video on your website:
1, Engages Your Website Visitors –
Customers react more to visual content when surfing the web, and Online Video is the perfect tool. Video will get viewers to focus on your message and get them to spend more time on your website. Not forgetting Online video is a great way to bring more visitors to your website through improved search engine rankings.
2, Drives Traffic to Your Website –
Search engines react to new content, whether it is fresh website copy, a new blog post, press release or an online video. Every time you add content to your website, your search engine rankings will see a positive improvement. By adding a new online video you broaden your SEO benefits more which in turn sees more traffic being directed to your website. With video you can share your content on YouTube, which is the second largest search engine to Google. By linking the two you can really increase the ratings, also you can gain the benefit of improved SEO by sharing the video through your social media networks via YouTube.
See more about online digital strategies to learn more about SEO, social media and rankings.
3, Influences Buying Behaviour –
A video demonstrating how a product or service works along with customer testimonials provides the necessary information customers need in order to make an informed purchase. It delivers a message that images and text alone can’t do, ultimately influencing buying decisions.
4, Delivers Your Brands Message More Easily –
Online video gives the customer the option to watch content when it suits them. Unlike a traditional sales pitch, a video can be experienced “on-demand”. Meaning your message always gets delivered and at a pace to suit your audience.
5, Versatile –
A video which has been produced for your website can also be used elsewhere. Many businesses use these videos as an offline resource, for instance, to assist sales team presentations or as a networking tool.
Online video still needs to be backed by an up to date, responsive website in order to have the maximum effect. Adding video to an old website can have a number of negative effects, such as: –
- Causing the page to become unresponsive or slow, which will frustrate any potential viewers.
- A website that cannot cope with multiple upload requests, will become unresponsive on all devices PC, Mobile and Tablet. Which in turn will affect your sites SEO performance and Google position. Google responds favourably to fast page response times and Accelerated Mobile Page performance.
- First impressions are everything. Which is why having a new website is important. Research has shown that your website has approximately 10 seconds to impress a lead otherwise they will leave your site regardless of its content.
- Figures show that 48% of viewers distrust a site due to this and avoid any further content produced by the company online.
Do you want to find out more about Online Video or Website development?
Businesses that use online video grow revenue 49% faster than non-video users. So why not use the power of online and video to promote your business? At Resolution Television we can create the right strategy tailored to your business needs and budget.